Marketing to the Disability Community
The disability community comprises nearly one-fifth of the American population and constitutes an untapped consumer market worth over $220 billion in discretionary spending. Further enlarging this market are families, friends, communities, employers, and service providers of people with disabilities. Like other niche markets, the disability community responds positively to companies whose marketing approaches are empowering and address their needs and interests. NOD offers consultations and training for businesses and marketers who wish to tap into this increasingly powerful consumer sector.
Members of NOD's CEO Council receive resources for building an inclusive workplace, guidance on expanding successful recruitment of people with disabilities, and expertise on marketing to the disability community. We work closely with CEO Council members to support and expand their unique diversity goals. Find more about the benefits of joining NOD’s CEO Council.
Reaching Out to Customers with Disabilities is introductory online course on ADA.gov that helps businesses market themselves to the disabled community.