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Marketing to the Disability Community

The disability community comprises nearly one-fifth of the American population and constitutes an untapped consumer market worth over $220 billion in discretionary spending. Further enlarging this market are families, friends, communities, employers, and service providers of people with disabilities. Like other niche markets, the disability community responds positively to companies whose marketing approaches are empowering, and address their needs and interests. NOD offers businesses and marketers resources for tapping into this increasingly powerful consumer sector, including resources for:

Resources: Diversity Training and Marketing Strategy Consulting

Solutions Marketing Group (SMG) is a marketing consulting firm dedicated to providing businesses with innovative marketing strategies that target consumers with disabilities. For more information, contact:

Solutions Marketing Group (SMG)
Carmen Jones, President
2334 S. Rolfe St.
Arlington, Virginia 22202
Tel: (703) 920-0225
Fax: (703) 920-0262
Email: .(JavaScript must be enabled to view this email address)
Web: www.disability-marketing.com

Springboard Consulting LLC® is a global consulting firm whose mission is to mainstream disability by working with Corporate America, the Federal Government, Academia and National Non-Profits on how to appropriately support people with disabilities and their families in the workforce and workplace and to successfully market to them in the consumer space. For more information contact:

Springboard Consulting LLC®
Ivette Lopez, Operations Manager
14 Glenbrook Drive
Mendham, NJ 07945
Tel: (973) 813-7260 x. 102
Fax: (973) 813-7261
Email: .(JavaScript must be enabled to view this email address)
Web: www.consultspringboard.com

W.C. Duke Associates, Inc. uses its Opening Doors programs to provide industry- specific training in disability etiquette that gives businesses the practical skills they need to tap into the dynamic consumer and employee markets of people with disabilities. For more information, contact:

W.C. Duke Associates, Inc.
Cheryl Duke, President
8049 Ornesby Lane
Woodford, VA 22580
Tel: (804)633-6752
Fax: (804)633-6752
Email: .(JavaScript must be enabled to view this email address)
Web: www.wcduke.com

Milt Wright & Associates, Inc. engages in corporate consulting in the areas of ADA compliance and meeting the workplace needs of employees with disabilities. For more information, contact:

Milt Wright & Associates, Inc.
Organizational Design, Training & Development
9548 Topanga Canyon Blvd.
Chatsworth, CA 91311
Tel: (818)349-0858
Fax: (818)349-0987
TDD: (818)349-5031
Email: .(JavaScript must be enabled to view this email address)
Web: www.miltwright.com

Resources: Online Courses

ADA.gov offers online courses to help employers market to the disabled community:

Resources: Advertising

Paraplegia News and Sports N Spokes
Publications of the Paralyzed Veterans of America
Web: www.pn-magazine.com
Paralyzed Veterans of America
801 Eighteenth Street, NW
Washington, DC 20006-3517
Tel: (800) 424-8200
New Mobility
Web: www.newmobility.com
No Limits Communications Inc.
P.O. Box 220
Horsham, PA 19044
Tel: (215) 675-9133
Fax: (215) 675-9376
ABILITY
Web: www.abilitymagazine.com
1001 W. 17th Street
Costa Mesa, CA 92627
Tel: (949) 854-8700
Fax: (949) 548-5966
Exceptional Parent
Web: www.eparent.com
65 East Route 4
River Edge, NJ 07661
Tel: (201) 489-4111
Fax: (201) 489-0074
inMotion
A publication of the Amputee Coalition of America
Web: http://www.amputee-coalition.org/inmotion_about.html
Amputee Coalition of America
900 East Hill Avenue, Suite 285
Knoxville, Tennessee 37915-2568
Tel: 1-888-AMP-KNOW
Fax: (865) 525-7917