“Open Photos. Scroll up. Show numbers. 13.”
Over the years, Apple has frequently highlighted its accessibility work in commercials, but the ad that ran for a minute and a half during game 5 of the NBA Finals was particularly powerful. In it, a man in a wheelchair — Ian Mackay, a disability advocate and outdoor enthusiast — issued the commands above to a waiting iMac. With hardly any delay, the computer did as it was told.